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Zoe
Zinchook
Designer & Photographer
I design with intention — from brand identities and print systems to large-scale advertising. Based in Troy, Michigan, I bring a craft-first approach to every project, rooted in the landscapes and culture of the Great Lakes.
Design rooted
in craft
I'm a graphic designer and photographer completing a Bachelor of Art at Saginaw Valley State University with a Minor in Marketing — graduating May 2026. My work spans print design, branding, advertising, and photography, with a consistent focus on work that is purposeful and refined.
I approach every project as a problem to solve — understanding who I'm designing for before deciding how. Whether it's a tri-fold brochure, a food truck wrap, or a large-scale brand activation, the process is the same: research, intention, execution.
Where I've
worked
Designed the "Draft Days" brand activation campaign tied to the 2024 NFL Draft in downtown Detroit. Work included large-scale environmental graphics installed on a real building — from concept through production-ready files.
Coursework spanning brand identity, print layout, advertising design, and photography. Applied studio practice with a focus on concept-driven work and production knowledge.
The lens is
another tool
Photography isn't separate from my design practice — it informs it. I shoot with attention to light, composition, and the quiet details that give an image weight. My work ranges from landscape and nature photography to event and documentary work.
The Great Lakes, the forests Up North, the light in late August — these are the subjects I return to. Michigan shapes how I see.
Up North
roots
I grew up in Michigan and it shows in my work — a pull toward natural textures, heritage aesthetics, and the unhurried craft of things made well. Summers in Petoskey, the shoreline, the pine forests: this is the visual language I carry into the studio.
The Great Lakes region has a design sensibility of its own — unpretentious, durable, grounded in place. That's what I'm after.
What I
work with
Open to
opportunities
Graduating May 2026 and actively looking for full-time roles in graphic design, brand, or creative direction — as well as freelance projects in the meantime. I'm drawn to teams that care about craft and give designers room to think.
If you're working on something that needs a sharp eye and a considered hand, let's talk.