Bold color, fresh illustration — a brand that reads clearly at a distance.
This project focused on applying a brand identity to a large-scale, real-world surface. The goal was to create a fun, approachable food truck design that uses bold color, illustration, and typography to attract attention and clearly communicate the brand. I designed a full food truck wrap system, including multiple vehicle views — driver side, passenger side, front, and rear — with logo placement and illustrated vegetable elements scaled appropriately for a truck layout. The design considers proportion, visibility, and consistency across all sides of the vehicle. The bright cobalt blue paired with illustrated greens, carrots, onions, and tomatoes creates high visibility and a cohesive identity that reads clearly at a distance.
