Designing at corporate scale — from mobile screens to outdoor billboards.
During my internship at Rocket Mortgage in Detroit, I worked on Draft Days — a large-scale brand activation campaign tied to the NFL Draft coming to the city. As a design intern, I contributed to a range of deliverables across the campaign: event logos, digital ads, email marketing layouts, billboards, concert posters, and promotional graphics. The work required maintaining Rocket's brand standards while adapting designs for widely different formats — from mobile screens to outdoor billboards. The campaign leveraged Rocket's NFL partnership and its Bedrock real estate portfolio to position the company as genuinely invested in Detroit's revitalization.
